PR's Blog

March 16, 2010


Filed under: Classics, Cute, Memes — perryrobbin @ 4:58 pm

An image macro is simply text, usually impact, colored white with a black border, on top of a picture, often of a cat. Making macros is a very simple process and has a very low bar of entry because there is already an infrastructure that supports this meme. Aspiring macro-makers don’t even need photo-editing software or their own sites, as Web sites like offer online, browser-based tools to create and host macros.

lolcat on FB

The image macro meme started with the “O RLY” owl. The owl in the photo was panting when the picture was taken, producing the facial expression that matches so well with the “O RLY” statement attributed to it. This is the backbone of the image macro, that the text always relates, in some way, to the picture.



Other keys are that the picture almost always has an animal in it and the text is written in an imperfect style, the way one might assume a cat or other creature would talk. Beyond that, the community on sites like icanhascheezburger and make the decisions about which macros thrive and which die off.

The openness of this meme is really the most interesting part, because anyone, anywhere, with the right picture of their cat rolled up in a newspaper, can get “internet famous,” even if only for a short while.

Oh, really?



  1. I’m getting worried! You know way too much about all things meme!

    Comment by Rick Hancock — March 16, 2010 @ 6:38 pm

  2. Thanks the author for article. The main thing do not forget about users, and continue in the same spirit.

    Comment by ZAREMA — March 20, 2010 @ 12:54 pm

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