PR's Blog

February 16, 2010

A Little Meme

Filed under: Memes, Mutated, New — Tags: , , , — perryrobbin @ 3:17 pm

Common experiences are a good starting point for creating a meme. Among the top trends on twitter today is #OHjustlikeme (along with #pancakeday, which seems delicious if not particularly suited to this post). The twitter page for OhJustLikeMe encourages twitter users to “tweet what makes us realize that we’re not the only one who does that.”

The two most-repeated tweets when I search #OHjustlikeme are “RT if you hate it when you eat alot and only your belly that gets bigger,” and “I wish loosing weight is as easy as gaining weight.” These two phrases have been repeated by thousands of retweets and people copying, pasting and reposting. Since memes often function like a mental, cultural cut and paste, it seems appropriate to discuss these reused tweets.

I especially like the tweet about losing weight. It has “losing” misspelled, as in making your weight looser instead of tighter, and it uses the wrong verb (is instead of were). Similarly, the “belly” tweet has a disconnect between the first and second part of the statement, either using an extraneous “that” or missing an “it’s” before the word only. Surely, hopefully, some people who are retweeting have at least noticed the errors. But often it is the quirks of memes that make them memorable, or makes them a meme in the first place.

Additionally, losing weight is a common struggle for people who are affluent enough to have a computer and internet access. This helps spread the meme, in this case just a 10-word tweet, because it is about something that people care about and can empathize with.

Two internet memes that draw strongly on quirky language are “how do I shot web,” based off of a poorly-spelled question on a video game FAQ and “Nod Flenders,” a poorly-drawn Ned Flanders (from the Simpsons) that has inspired a number of crudely-rendered portraits of other characters, both cartoon and real, and this illuminating quote from 4chan’s /b/ board: “After looking at that picture of Ned Flanders, it doesn’t even seem right anymore. All I know is Nod Flenders. Matt Groening should re-do all however many episodes of the Simpsons and rename it the Sompsurns.”

These  two tweets, and these two memes, show that perfect use of language is not a prerequisite for spreading memes. To an extent, flaws in their words make them more memorable and unique than an average tweet (the “loosing weight” tweet) or even form the entire backbone of the meme (Nod Flenders).

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